accelX
Digital Product Studio

Whether you’re a startup or an enterprise, looking to shift from a solution delivery mindset to a product-led organization, we help you strengthen your capabilities to capture value, build and scale.

Strengthen Your Product Posture

Many companies—even high performers—don’t have all the broad-based product management skills they need to be effective. The problem is that the process of product strategy and execution is often disjointed, driven mostly by business stakeholders, delivered by product owners and engineering teams. As a result, product management as a function is not fully developed and understood by the company as a whole, and thus, it can’t unfold to its full potential.

To address these shortcomings we block out time (facilitate) to get as many cross-functional leads as possible together in a room (virtually nowadays) to work through a set of questions and exercises (problem framing, ideation, exploration, design)

Understanding key stakeholders objectives
Capture the nature of the problem, how it evolves, the existing workarounds that users employ to solve the problem.
Like any human-centered product process: Our framing session is carefully crafted to capture key business objectives, as well as deeply understand the problem.
Who are your users? What are their values?.
Which problem should you solve for them.?
How will you help users accomplish their goals.?

Deep dive into research, user needs validation, and market
There are multitude of activities we typically apply in this step but here are some examples:
Before diving into whether or not to build a new tech, we will jointly work to gather user research detailing the problem you're trying to solve.
Run field research, focus groups to prioritize user needs into statements based on the outcome of research.
Once the team has had a chance to digest both user and market research - start building the case for the new initiative.
We go on to evaluate early design options & concepts that would address users needs.
Outline some early product & UX requirements and align the team which tech solutions worth pursuing & why.
Write a brief detailing our narrative of problems, observations & synthesis to produce key insights, themes, who to target first, identify tradeoffs, what are the key benefits, come up with multiple metrics for success and more.

Prioritize and organize product development effort.
From the content we generated above, we build a backlog and write a plan to bring clarity and inform next steps.